“Victory for the Headwaters” – September 12, 2015


Victory Brewing Company announced that it will hold a day long celebration, “Raising Funds to Preserve, Protect and Celebrate the Most Crucial Element for Life (and Great Craft Beer)” – the water of the Brandywine Watershed, on September 12, 2015 from noon to 8pm.  A portion of every Headwaters Ale sold will be donated to the Headwaters Grant, which distributes the proceeds to environmental advocacy groups.  Read the full press release below:

Victory for the Headwaters: Raising Funds to Preserve, Protect and Celebrate the Most Crucial Element for Life (and Great Craft Beer) 

Downingtown, PA, August 10, 2015- Victory Brewing Company (Victory) will host Victory for the Headwaters, a daylong celebration and fundraiser,on Saturday, September 12th from 12:00 pm to 8:00 pm. The event starts with a volunteer trash clean up canoe trip down the Brandywine River and continues at Victory’s Parkesburg brewery at 3127 Lower Valley Road where the Victory for the Headwaters fundraiser will be held, and the real party starts.  All proceeds will benefit Victory’s Headwater Grant, which provides funds to environmental organizations dedicated to protecting our water.

To further the festivities, Victory will unveil the new packaging for its Headwaters Ale. The new look will support the idea behind the delicious brew, which is to pay homage to the Brandywine Watershed, the local source from which every Victory beer ‘springs.’  A portion of every Headwaters Ale sold will be donated to the Headwaters Grant. As one of the four basic ingredients in beer, water is fundamental not only in the production and flavor profile of all brews but most importantly in the health of our planet. Headwaters Ale was introduced 5 years ago, as Victory approaches 20 years in the craft beer industry, the brewery’s commitment to environmental stewardship is at an all time high.

“Just as a river forms from tiny droplets from the heavens, we see our engagement of a conscientious audience in the Headwaters Grant creating a larger impact,” explains Bill Covaleski, Brewmaster and President of Victory Brewing Company. “Craft beer fans are presented with innumerable choices of beers to purchase. Our goals is to help our fans make the connection that choosing Headwaters Ale, is more than just a taste preference, it is a decision to help preserve our planet one sip at a time.”

Tickets to Victory for the Headwaters can be purchased here(https://store.victorybeer.com/category/victory-for-the-headwaters/) and start as low as $10 for registration for the clean up and transportation to and from the Parkesburg brewery to the Brandywine River sites. Packages for the fundraiser include River Rescuer for $40 and includes a Headwaters pint glass, two beverages and one food item; Water Warrior for $75 entitles fans to a Headwaters pint glass, signed coaster, t-shirt, two beverages and one food item and the Headwaters Hero package for $200 includes a special group tour of the Parkesburg production tour with Bill Covaleski and Ron Barchet along with a tasting of a soon-to-be released brew, limited edition shirt, Headwaters pint glass, two beverages and one food item.

About Victory Brewing Company

Victory Brewing Company is a craft brewery headquartered in Downingtown, Pennsylvania. Founded by childhood friends, Bill Covaleski and Ron Barchet, Victory officially opened its doors in February of 1996. In addition to the original Downingtown brewery and brewpub, Victory opened a second state-of-the-art brewery in 2014 in Parkesburg, PA to expand production capabilities and serve fans of fully flavored beers in 36 states with innovative beers melding European ingredients and technology with American creativity. To learn more about Victory Brewing Company visit us on the web at www.victorybeer.com.


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