Brewery Ommegang Unveils New Look for 2019

Photo courtesy Brewery Ommegang.

This week, Cooperstown, NY-based Brewery Ommegang announced that it is embracing a new look this year. As seen in the photo above, Ommegang has rebranded its packaging. According to a press release from Ommegang on January 24, 2019:

Longtime fans of the brewery will find much to like in the new look, including some updated illustrations from years past and more prominent use of the harlequin design. The brewery logo has also been refreshed, and a re-imagined tap handle is making its way to market.

The release also explained that regular customers will still be able to recognize their existing beer – “Ommegang’s year-round beers now enjoy rich, vibrant colors and a clean, uncluttered appearance. The brand’s well-known harlequin pattern serves as a backdrop for a series of bold silhouettes…”. Meanwhile, “packaging for limited release beers employs more subtle colors and foregoes illustrations, allowing the name alone to describe what waits within. Similarly, labels for the Blenderie Ommegang series, available only at the brewery, are simple, elegant, and restrained – reminiscent of a fine wine.”

The new labels and packaging are being shipped now, so don’t be surprised when you see them on shelves and beer taps!

Cheers!

The Brewholder

Copyright 2019 – all rights reserved

Plastic IPA Cups from Fermented Reality – Product Review

Test results = Brewholder approved!

Over the past 10 years, the craft beer industry has absolutely embraced canning their beer – which is great for craft beer enthusiasts who like to take their beer on the go.  But listen – some people just like drinking their beer in a glass.  Well, Fermented Reality has offered a solution to this problem – B Cups plastic beer cups.

4 plastic IPA “glasses” are included in each package.

I was able to test a 4 pack of IPA cups.  They stand 6″ tall and are transparent, not cloudy, which allowed me to see the beautiful haziness of a Deschutes Fresh Haze IPA.  The shape of the cup follows the concept of constraining the CO2 in the middle of the glass to allow the aromas to concentrate in the bulb at the top of the cup.  The indent also makes for a convenient and comfortable grip.  I have not yet washed them, but the packaging indicates that they are dishwasher safe.

Dishwasher safe, shatterproof, and transparent – everything you need for a perfect poolside IPA!

Living dangerously with a glass of Troegs Perpetual IPA poolside!

Anyone who has seen my Instagram posts in the summer knows that I have been living dangerously by using glassware on the pool deck; these B Cups will definitely be appearing in my posts this summer because they are shatterproof!

IMG_3052 – Shatterproof test video

B cups were the creation of the guys at Fermented Reality, who are the minds behind the Fermented Reality Biergarten in Tampa, FL and the Fermented Reality podcast.  B Cups are available in 4 different formats:  IPA, Stout, Lager and Funk.  Order directly from the website here. A pack of 4 IPA cups sells for $19.99, plus tax & shipping.

If you love looking at your beer when you drink it and like to take your beer places that glass shouldn’t go, B Cups are for you.  In the end, this product is The Brewholder Approved!

Cheers!

The Brewholder

Copyright 2019 – all rights reserved