I am Matt Brasch, the brewer behind The Brewholder Brews. I’ve been homebrewing since 2013, and even with my first batch (an Imperial IPA), I was more interested in experimenting with flavors and recipes than trying to make the perfect clone. More “mad” than “scientist,” I have relied on my extensive network of professional and home brewers for tips and tricks along my homebrewing journey. During the pandemic, I expanded my brewing process from 5 gallon to 10 gallon batches and focused in on the American Cream Ale style – enhancing it with fresh fruit (locally harvested blueberries & peaches, limes, jalapeños, cranberries, orange) and of course, coffee!
I grow my own hops (Cascade, Chinook, Columbus) at my home in Upper Dublin Township, PA, and brew a harvest ale with them every September – “from bine to boil” in 24 hours. Recently, my hops crops have yielded enough for me to brew another batch in the Spring with the hops that I vacuum pack and freeze in the Fall.
I am a published beer journalist – if you’ve been around for a while, you may have seen my articles in the Mid-Atlantic Brewing News, PhillyBeerScene Magazine, and Ticket to Entertainment between 2013 – 2017. But now I spend more time reading beer-related books and posting reviews in “The Brewholder’s Library” on my website, thebrewholder.com.
“The Brewholder” concept was created to express my belief that the beauty of beer is subjective. I think that if a beer tastes great but it doesn’t meet a specific style guideline (think of Kveik a few years ago…), it doesn’t mean that it is undrinkable. In fact, it could lead to something new and amazing! That’s what The Brewholder truly stands for – if you like it, then drink it! Truly – whoever is holding a beer is the Brewholder…and beauty is in the eye of the Brewholder.
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