Well here’s an interesting take from an Australian brewery…
Aussie Brewery, Lord Nelson, raises the drinking age of Three Sheets Pale Ale to 35+
Lord Nelson Brewery has reserved consumption of Three Sheets Pale Ale to those who can truly appreciate it – people with mature mouths, aged 35+.
With the rise of the shoey, fruity sours and beer-cocktails, more and more young people are failing to appreciate the refined flavours of well-crafted beer, forcing Lord Nelson Brewery to implement this protective measure.
Lord Nelson Managing Director, Blair Hayden says: “If you weren’t born when our original beer was, it’s not for you. This is not a stance we wanted to take, but unfortunately with every damn musician in Australia being forced to do this whole shoey thing, we didn’t have a choice.”
“For over 30 years we’ve focused on creating quality beers that are refined and well-balanced. Three Sheets Pale Ale remains our flagship brew and is testament to being true to ourselves and not following trends and “in” styles.’’
“While our decision might affect sales, we know that Three Sheets customers are loyal, and until the young ones cut their weird drinking habits out, it’ll be reserved for the over 35s.”
Hayden credits the beer’s quality, sessionability and drinkability for its enduring success.
“Continuity and consistency are so important in brewing and for the past 30+ years we’ve stayed in our own lane and focused on creating quality beers that are sessionable and not too high in alcohol.
Lord Nelson Three Sheets Pale Ale is a perfectly refined and balanced drop; crafted so nothing overwhelms and everything stands out. Subtle floral aromas rest on your tastebuds just long enough before lip smacking citrus notes arise and precede a malty dry finish. It’s 95% American hop varieties, 5% British malts and 100% suitable for comfy pants. It’s not a trendy IPA. It’s not a hipster sour ale. It’s a no fuss, easy drinking, refined beer. Simple.
*Disclaimer – If you haven’t reached the ripe age of 35, but think that your mouth is mature enough to appreciate this perfectly crafted and balanced brew, you can join the 35+ crew provided you promise to savour, not skol.
Three Sheets Pale Ale is available on tap at a pub near you, sold at Dan Murphy’s & independent bottle shops. Search for a stockist near you here.
RRP: $25.49 (6 pack) via Dan Murphy’s
About Lord Nelson Brewery
Today the Lord Nelson Brewery is Australia’s oldest pub brewery, and Sydney’s oldest continually licensed hotel, opening its doors back in 1841. Famous throughout the World for award-winning natural ales, brewed with only malt, hops, yeast and water and with no added sugars, preservatives or additives – ensuring a 100% natural beer. In 1986, The Lord was taken over by its current custodians, including Managing Director Blair Hayden. In keeping with the ambience of the architecture the new custodians were inspired to create beers in the style of traditional English ale, with no added sugar and full flavour
– instead of lager as made by the big Brewers dominating the market. To realise this vision, a microbrewery or ‘craft’ brewery was built in the back area of the bar and cellar in 1986 and the rest is history.
For more information on the Lord Nelson Brewery see here.
press release from:
For media enquiries, please contact:
copyright 2023, all rights reserved